Scotland has issued new responsible drinking guidelines for pubs and bars, to ensure that alcoholic products are promoted sensibly.
Under the new rules, licensed venues need to consider the timing and duration of promotions, as well as avoid discounts that encourage excessive or rapid drinking.
The introduction of these social responsibility principles is the result of an agreement between the Scottish Executive and 16 trade associations, including the Scottish Beer and Pub Association (SBPA), and the Wine & Spirit Trade Association.
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