Champagne house Moët & Chandon is the latest firm to fall foul of France’s advertising laws on alcoholic drinks.
Moët breached advert rules by glorifying Champagne during a campaign entitled ‘La nuit en rose’, a Paris judge has ruled.
Moët must pay €30,000 in damages to France’s National Association for the Prevention of Alcoholism and Addiction (ANPAA), which filed the case.
It is the third high-profile ruling in ANPAA’s favour in less than two months, suggesting a tougher stance on alcohol adverts in France.
Moët breached advert rules by glorifying Champagne during a campaign entitled ‘La nuit en rose’, a Paris judge has ruled.
Moët must pay €30,000 in damages to France’s National Association for the Prevention of Alcoholism and Addiction (ANPAA), which filed the case.
It is the third high-profile ruling in ANPAA’s favour in less than two months, suggesting a tougher stance on alcohol adverts in France.
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