Wednesday, March 21, 2007

Alcopop Aimed at Kids

They're sweet, they're fruity and they're everywhere. Adults may not have noticed the presence of so-called "alcopops" next to the beer in convenience stores and gas stations. Chances are, however, their kids are aware of colorful concoctions with names like Smirnoff Ice, Bacardi Silver and Mike's Hard Lemonade. And, for many young people, such carbonated beverages are already their alcoholic drink of choice.

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